Exponential: Transform Your Brand by Empowering Instead of Interrupting

5 on the Wall Street Journal Business Bestseller List One of the worldâs top advertising executives shows how iconic brands win new customers and build armies of evangelists. Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move peopleâs lives forward. Most importantly great brands donât just interrupt: they empower. And that empowerment leads to exponential growth. Over the past 20 years Jeff Rosenblum and his team at Questus have created content and campaigns for Apple Capital One Disney The NFL Samsung Starbucks Universal Wyndham Verizon and many more of the worldâs most iconic brands. In Exponential he turns that wealth of experience into a comprehensive program for modern advertising and business strategy. The book makes a passionate case that business leaders need to shift away from interruptions and superficial messages to focus on empowerment culture values leadership and transparency. With engaging stories and revealing brand examples Exponential shows how brands can: Produce exponential growth by shifting from interruptions to empowermentCreate brand evangelists with content that informs and inspiresEmbrace transparency and culture to tell authentic brand storiesGenerate massive ROI throughout the purchase journey Exponential is about storytelling done right and the book practices what it preaches. Itâs packed with colorful anecdotes from Rosenblumâs own career and clear examples of brands that grew exponentially. With a light touch it unpacks heavy insights from neuroscience market research and big data outlining what it takes for brands to truly be great and not merely say they are great. . Language: English