Since the Automatic Binding Bricks that LEGO produced in 1949 and the LEGO System of Play that began with the release of Town Plan No. 1 (1955) LEGO bricks have gone on to become a global phenomenon and the favorite building toy of children as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises including Star Wars Harry Potter Pirates of the Caribbean Batman Superman Lord of the Rings and others have adapted their characters vehicles props and settings. The LEGO Group itself has become a multimedia empire including LEGO books movies television shows video games board games comic books theme parks magazines and even MMORPGs. LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the first collection to examine LEGO as both a medium into which other franchises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon topics such as adaptation representation paratexts franchises and interactivity intersect throughout these essays proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies. . Language: English