Attitudes are evaluations of people places things and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy how to travel to work or where to go on vacation. They color our perceptions of others. Carefully crafted interventions can change attitudes and behavior. Yet attitudes beliefs and behavior are often formed and changed in casual social exchanges. The mere perception that other peopleâsay rich peopleâ favor something may be sufficient to make another person favor it. Peopleâs own actions also influence their attitudes such that they adjust to be more supportive of the actions. Peopleâs belief systems even change to align with and support their preferences which at its extreme is a form of denial for which people lack awareness. These two volumes of The Handbook of Attitudes provide authoritative critical surveys of theory and research about attitudes beliefs persuasion and behavior from key authors in these areas. This second volume covers applications to measurement behavior prediction and interventions in the areas of cancer HIV substance use diet and exercise as well as in politics intergroup relations aggression migrations advertising accounting education and the environment. . Language: English