LEADING AUTHORITY Professor Tabrizi is worldrenowned as Stanfords transformation ampampampamp innovation Guru and has written 9 books on the topics. He has been teaching Leading Organizational Transformation at Stanford Universityampampamp8217s Department of Management Science and Engineering and executive programs for more than 20 years.SCIENCEBASED The book is based on a 7year detailed study conducted by Stanford of twentysix innovative organizations in particular Apple Tesla Amazon Microsoft and Starbucks.RELEVANT TOPIC The book is a wakeup call to organizations that are currently costcutting laying off employees and taking a defensive posture particularly in the tech industryIN THE MEDIA Author has been featured in Forbes Harvard Business Review Protocol World Finance The Chicago Tribune The Washington Post BBC and CSPAN.