Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Full Shampoo. Benefits CleansThickensVolumizesDissolves excess oil.Lifts the roots.Plumps each strand for weightless, long-lasting body. Features Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands.This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.PRODUCT AESTHETICS: A light, lacy lather that rinses clean without stripping or dehydrating hair.FRAGRANCE: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.IDEAL FOR:1. All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.2. Safe for color-treated and chemically treated hair. Clinical Results *Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses):84% of women said their hair felt thicker.*87% of women said their hair had more body.*86% of women said their hair looked fuller.* Active Ingredients: Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Full Conditioner, rinse thoroughly. TIPS: As all Virtue shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair. Suggested Use: Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Full Shampoo.Dissolves excess oil.Lifts the roots.Plumps each. . . Expiration Date: We have fresh stock each week with exceptional expiration dates prior to APRIL 2024. Products will expire no later than six months to 1 year after receipt. Product Packaging: Please note that some manufacturer may often change their packaging. This product may arrive different from what is pictured. We will always ship the most up-to-date packaging to our customers. Please contact us if you have any questions about this product or would like to request an older version of this product. Healthcare Disclaimer: Content on this site is for reference purposes only. OTC Shoppe Express does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. UPC: 000002595664 Weight: 1.57 lbs