Scaling The Tail Managing Profitable Growth In Emerging Markets by Andrew Cosgrove Hardback Book

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Scaling The Tail Managing Profitable Growth In Emerging Markets by Andrew Cosgrove Hardback Book

Scaling The Tail Managing Profitable Growth In Emerging Markets by Andrew Cosgrove Hardback Book

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Scaling The Tail Managing Profitable Growth In Emerging Markets by Andrew Cosgrove Hardback Book

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€79.00

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€79.00

Only 2 left in stock
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Scaling The Tail Managing Profitable Growth In Emerging Markets by Andrew Cosgrove Hardback Book

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets ampampquotscaling the tail.ampampquot This model focuses on specialized market niches flanking particular segments and productcategories developing deeply nuanced localization strategies and installing supportive management systems.
  • Brand: Unbranded
  • Category: Biography
  • Format: Hardback
  • Language: English
  • Publisher / Label: Palgrave Macmillan
  • Author: Andrew Cosgrove
  • Number of Pages: 163
  • Fruugo ID: 56233468-114690612
  • ISBN: 9781137543530

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