Lifestyle Market Segmentation

€69.00
+ €6.49 Shipping
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Lifestyle Market Segmentation

Lifestyle Market Segmentation

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Lifestyle Market Segmentation

€69.00

Save €15.00 (17%)

RRP

€84.00
Only 1 left in stock
+ €6.49 Shipping

14-Day Returns Policy

Sold by:

€69.00

Save €15.00 (17%)

RRP

€84.00
Only 1 left in stock
+ €6.49 Shipping

14-Day Returns Policy

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Description

Lifestyle Market Segmentation

Based upon the authors 30 years of marketing and teaching experience this book aims to explain the process of market segmentation and its applications. This text goes beyond the demographic and/or geographic categories to get at the whys of customer behaviour carefully reviewing every facet from theory to the exploration of applications.
  • Fruugo ID: 344390462-754029713
  • ISBN: 9780789028693

Delivery & Returns

Dispatched within 6 days

  • STANDARD: €6.49 - Delivery between Mon 26 January 2026–Fri 13 February 2026

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