Traditional behavioral insights from Maslow Herzberg McGregor Porter Collins and many others are helpful but they stop short of the most basic and powerful drives behind human behavior. Also they do not provide actionable methods and tools to use. The product of Cexecutive Larry Duckworths 25 years of study and practice in applying neuroscience to the business world education and research Primordial Leadership introduces the six Neuroscience based Primal Drives and shows business leaders how to equip and motivate their teams to perform at the highest level. Many reallife examples tools methods and more show leaders how to apply cuttingedge Neuroscience to their daily leadership challenges including change management whether in a large corporate setting small business nonprofit government entity the military or turnarounds.